About Us
"Who in the world am I? Ah, that's the great puzzle." - Lewis Carroll
FROG Enterprises is an Executive Life Coaching firm providing a wide array of services to companies ranging from start-up to Fortune 500, as well as one-on-one executive coaching.
Out Team
Lena Feygin, Ed. D., Dip LC, - Founder/President, Executive Business Coach, Change Management/Organization Development Professional, Healthcare SME
Ilise Ratner - Life Coach, Change Management Professional
Maria Penyaeva - VP of Business Development
Personal CV
Lena Feygin Ed.D. Dip. LC
is an Executive Business Coach, Change Management/Organizational Development Professional with years of experience in Vocational Education/Corporate Trainings, Healthcare management and as a consultant and coach in a corporate domain.
Lena have solid record of enhancing the workforce transition to achieve strategic goals. Effective in creating blended learning and performance support solutions designed to transition global and national workforces to new services, technologies, business processes, and strategies. Project success is built on strong analytical, communications, facilitation, instructional design, and coaching skills using individual and corporate personality and cultural assessments.
Education
Education plays an important role in our lives. Today we are presented with an opportunity to not only take advantage of formal education, but also to diversify with various programs that are specific to the interests of the participants. Education is a continuous process that never ends. It may not be delivered in a formal way, but none the less, I feel that we learn something every day by interacting with the people that surround us.
Formal Education
MBTI® Certified
Dip. LC (Diploma in Life Coaching) (awarded with Distinction) from The Life Coaching Institute
Ed.D. (Doctorate of Education) from Amstead University (honorary)
BA (Bachelor of Arts) in Psychology from Fordham University
Professional Education
Certificate of Completion - Counseling to Type: Motivating Students and Clients through Individualized Career Counseling Workshop, (NYU, MBTI® Certification Standards Met III, IV, V, VII, VIII)
Certificate of Completion (Awarded with Associate Member privilege) from The Tolkachev Academy of Systematic Cognition
Certificate of Completion from ISSA (International Systems Security Association) - Data Breach Investigations Report
Certificate of Completion from Coalition of New York Career Schools - Course III Advanced Class Management
Certificate of Completion from Coalition of New York Career Schools - Course II Effective Classroom Communication
Certificate of Completion from Coalition of New York Career Schools - Course I Methods of Occupational Instruction
Licensed as a result of completion a Vocational School Director course from New York State Department of Education BPSS (Bureau of Proprietary School Supervision)
Licensed as a combination of experience and certificate programs offered by Coalition of New York Career Schools as a Vocational Instructor
Certificate of Completion from Council on Occupational Education - Improving Rates Workshop
Certificate of Completion from Council on Occupational Education - Self-Study Workshop
Certificate of Completion from Council on Occupational Education - Team Leader Workshop
Publications/Presentations
"A Cross-Cultural Study of the Psychosocial and Spiritual Impact of Natural Disaster" (Anie Kalayjian, Rania Lee Kanazi, Christopher L. Aberson and Lena Feygin) published in International Journal of Group Tensions, Vol 31, No. 2, Summer 2002
Multiple articles in Lifestyle magazine printed in New York City (in Russian)
Certificate of Appreciation for participation in the Ninth Annual Undergraduate Psychology Conference from Pace University
Certificate of Presentation - 29th Annual Hunter College Psychology Convention
Certificate of Presentation - 28th Annual Hunter College Psychology Convention
Certificate of Achievement from Fordham University - FUEL (Fordham University Emerging Leaders: Tomorrow's Source for Energy)
Machester Who's Who recognition as an Honored Member with inclusion in the 2006-2007 edition of the Manchester Who's Who Registry of Executives and Professionals
Professional Affiliations
President of NYC Chapter of ASHIM (American Society of Health Informatics Management)
Active Member of AHIMA (American Health Information Management Association)
Active Member of NYWA (New York Women Agenda)(Elected to serve on Executive Board 2010)
Active Member of ICF (International Coach Federation)
Active Member of NY Chapter of ICF (International Coach Federation)
Distinguished Member of International Society of Poets
if you would like to obtain information on other membership organizations that I am currently affiliated with or obtain information on how to become a member of any of the mentioned above organizations please do not hesitate to contact me.
Professional Experience
I have worked myself up the corporate career ladder, worked with non-for-profit organizations and have done a great deal of consulting work.
Professional skills include but are not limited to:
Workforce Transition and Education
- Instructed on the use and day-day management of programs such as MS Projects, Medisoft, LMC (proprietary) etc.
- Led and been a part of numerous product implementation teams
- SME concerning education projects, timelines, and deliverable measurements
- Contents analysis and recommendations for both self-serve and instructor-guided tools, curriculum and text based guides
- Set-up of employee centered HR practices
- Planned and managed implementation of web-based educational resources with capabilities to provide custom and standardize testing
- Managed design, development and delivered end-user desktop and proprietary application training
- Delivered blended training and performance support solutions across various modalities including: on-line, distance learning (two-way video, teleconference), computer based (CBT and pre-recorded), video (CBT) and formal instructor-led classroom.
- Experienced in the development and delivery of webinars, teleconferences and other form of training.
- Managed/conducted knowledge and skill assessments to identify training needs and define training objectives for various implementations and initiatives.
- Created custom solutions to address skills assessment results
- Selected coursework included:
- Medical management and medical billing as part of the Health Care industry
- Various - General Medical Administration programs
- Worked with integrators and project leaders to identify, define, develop and deploy change management, communications, and training activities to support to implementation of new processes, organization designs, technologies, and strategic initiatives.
- Created a baseline change management, training, and communications plans to support project implementation using workshops, planning guides, conference calls, help desk, informational web sites, and multi-media communications.
- Developed internal communications and tools concerning change management, training, and implementations on any scale with many end-users in mind.
- Developed, integrated, launched and deployed organizational newsletters
- Developed and implemented proprietary SummitCM™ cultural assessments methodology on Change Management
- Managed delivery of operational/process improvements and business process restructurings coaching services
- Redesigned workflow, policies and procedures, planning and control systems.
- Performed business analysis and process improvements for mulitple healthcare facilities.
- Trained and coached internal teams and c-level executives in business process improvement initiatives for improved customer satisfaction.
- Reorganized a medical facility management and administrative teams to improve service quality and cost effectiveness through changes in billing, workflow tracking, and management reporting.
- Designed and implemented training for the process owners throughout project cycle to maintain product integrity during change
Marketing/PR
- Performed Market Research and Analysis accross numerous industry verticals, including trend research analysis
- Performed Brand Research Analysis: uncovering brand potential to accelerate brand development and increase customer awarness
- Performed analysis of organizations, strategies used by competing companies, customer trends and analysis, collaborators and climate of the current market, with a strong focus on customers and competitors.
- Business Analysis: A thorough business evaluation allowed identifying the market strength in order to seek out untapped opportunities within the current market.
- Marketing Plan Development: Letterhead, Business Cards, Web Site (Design and Development), Email Blast Template Design
- Press Release content development and placement with various media outlet both on the web and in print.
- Development of Social media Set-up and Launch Strategy. Media Launch announcement and Event preparations. Media Outreach and Procurement.
To summarize, an Executive Life Coach is someone who can help you transition through hard times, or through career changes, or in building a business from scratch and improve/enhance/enrich your personal and professional life, or help your business transition smoothly through change, or with organizational development and strategic planning.
Ilise Ratner
Ilise Ratner brings over 20 years of relationship management experience to our practice. With a background in project management for residential and corporate real estate, Ilise is adept at assessing the dynamics of complex situations. Her ability to service the client and evaluate and sustain the momentum needed support change.
Ilise is intuitive. She is a facilitator of change. She helps clients reconnect with their work, life passions and purpose through a series of sessions. The process begins with a trial session of setting goals that are achievable, measurable, and inspiring. The following sessions focus on strategizing and supporting the client to reach beyond what is thought possible.
Ilise received her B.S. from the University of Massachusetts, Amherst and an M.A. in Intercultural Relations from Lesley University, Cambridge, MA. She is the Director of Community Outreach for The international Coach Federation (ICF) - NYC Chapter and is certified as a life coach through Results Systems Coaching.
Following her life's passion to learn Spanish Ilise lived and worked abroad in Madrid, Spain and Gothenburg, Sweden. She now resides in New York an is fluent in Spanish.
Maria Penyaeva

Maria is friendly, people driven and enthusiastic to provide direct paths for success. She is a creative problem solver and has an easy going personality. Her ability to provide direction, work skills and courage to strive towards your dreams is encouraging. Her success has been built on her open approach, integrity, professionalism and commitment to always putting the other person first and it is these same attributes that are evident in all her dealings.
Maria received a Bachelor of Arts in Linguistics & Psychology from Moscow State University. As an Implementation Consultant for 2 years, she has gained significant experience teaching and training adults on complex topics
Applying a "never settle" philosophy, Maria frequently consults on turnaround situations where she can apply a natural ability to assess issues, pinpoint key areas of insight, and partner with client marketing resources to deliver effective marketing communication plans and tactical work.



